What is a company without its employees?  The heart and soul of every great company is its people and the most successful organisations are those which recruit the right people.  People with passion, drive, and a shared sense of purpose. Recruitment can be the difference between success and failure. Between expanding or stagnating; being a leader or lagging behind.

Last year, we polled 500 senior decision makers from various organisations to ask them about their skills and recruitment needs. Even we were shocked by the results. Nearly nine in ten were struggling to recruit the staff they needed. At a time of increasing apprehension over productivity and Britain’s economic future, that’s a cause for concern.

Skills gaps have been looming for years, and are only set to get worse as Brexit bites, and the impact of the ageing population and long-term underinvestment in skills makes itself felt. Figures from the Office for National Statistics at the end of last year showed net migration dropped by a third in the year following the Brexit referendum, with EU nationals shunning Britain accounting for much of this change. The Local Government Association has also warned that the UKs failure to address the lack of skills in the workforce could cost us £90bn a year – getting recruitment right in this environment is absolutely key.

To attract the right candidates, businesses have to think about how they can make themselves more appealing. Whether that’s through flexible working, innovative training programmes, or offering outreach opportunities. A company’s values and culture and its willingness to invest in its staff are top of any millennial job-hunter’s checklist. Employers need to respond to this by going the extra mile – talking about their achievements and awards can provide the perfect platform.

The Princess Royal Training Awards (PRTA) honour businesses and organisations that create lasting impact by successfully linking their skills development needs to business performance.  Many of the companies that won a PRTA in 2017 have already seen an impact on their ability to recruit top-talent.  Susan Kane, Assistant HR Director at the University of York said that in an increasingly volatile higher education market, they had been able to use the award to attract new staff. “During a recent recruitment campaign a number of high calibre candidates said they had been attracted to the role because of the awards,” adding that “It showed we are excellent in what we deliver”. In the same vein,  Janes Oakes, Human Resource Manager at Green Lighting  said that the award had given their small business  “greater gravitas in their industry “ which has been vital for attracting new talent.

There’s nothing quite like writing an award submission to get those creative juices flowing. It’s not just about receiving an award, but the introspection that comes throughout the application process. As Chris McLaughlin, Leadership Learning Manager at Ricoh UK said: ‘Winning a PRTA has encouraged us to add flavour and vision to our business strategy’.

This year, major UK businesses including RBS, Barclays, Mercedes Benz UK and Waitrose, together with a women’s refuge in Wolverhampton and a hospice in Christchurch, all showed us astonishing examples of training which makes a difference – both to their organisations’ success, and their ability to attract high- calibre candidates.

2018 is unlikely to be a smoother ride than 2017. In such a time of uncertainty, a small change can make a big difference. When the best and brightest are able to choose between different opportunities, it matters whether businesses have done everything possible to make themselves attractive places to work.  Of course, many already are. If you’re one of them, and you’re already taking an innovative or unexpected approach to development and training, it’s time to share this with your prospective recruits.

Originally posted on The HR Director: https://www.thehrdirector.com/features/recruitment/impact-awards-recruitment-signal-attract-top-talent/

Other news stories

The impact of awards on recruitment – A signal to attract top-talent

What is a company without its employees?  The heart and soul of every great company is its people and the most successful organisations are those which recruit the right people.  People with passion, drive, and a shared sense of purpose. Recruitment can be the...

Using training to respond to new challenges

If 2017 taught us anything, it’s that none of us knows what the future holds. We can make as many predictions as we like, but the reality is that life will always throw the unexpected at us. That’s true on a personal level, but it will also sound familiar to anyone...

Why applying for business awards is worth the effort

If only there were 25 hours in a day. Faced with competing priorities and with resources often stretched, applying for an award is rarely at the top of any business owner’s agenda – too often we simply don’t have enough time. Yet while there are obvious benefits to...

City & Guilds Group chief exec visits East Coast FM

Chris Jones, chief executive of the City & Guilds Group and Sally Eley, Director of Corporate Relations and leader of the Princess Royal Training Awards team visited 2017 award recipients East Coast FM last week. They were invited to take part in their morning chat...

New for 2018: hands-on workshops announced to help with your application

Due to popular demand we are running a number of workshops to offer practical help and support to anyone thinking of applying for a Princess Royal Training Award in 2018. You will have the opportunity to get ideas and support on how best to apply and we...

New 2018 brochure

Our new brochure for 2018 explains more about the awards and highlights some of our outstanding recipients. It includes a note from The City and Guilds of London Institute president HRH The Princess Royal and case studies from 2017 recipients George at...

Princess Royal Training Awards 2018 now open!

We are delighted to announce that the Princess Royal Training Awards 2018 are now open for entry until 29 March 2018. The Awards are a unique opportunity for UK organisations to showcase their approach to learning and development and its impact on business...

Something exciting is on its way to recipients

Something exciting is on its way to all recipients of the Princess Royal Training Awards. All of the team at the Princess Royal Training Awards hope they enjoy it! Find out more about all of the recipients in our Community of...

A royal seal of approval for businesses that put employee development first

On Thursday 2 November, we celebrated 40 organisations who were recognised after being commended for their commitment to training and skills excellence by Her Royal Highness The Princess Royal at a ceremony at St James’s Palace in London. The Princess...

Pin It on Pinterest

Share This