If only there were 25 hours in a day. Faced with competing priorities and with resources often stretched, applying for an award is rarely at the top of any business owner’s agenda – too often we simply don’t have enough time. Yet while there are obvious benefits to receiving an award, the process of applying in itself has several advantages for your business that make carving out the time worthwhile.

As a relatively new cyber security consultancy in a very competitive industry, awards have played a central part in MWR InfoSecurity’s growth from a start-up in 2003, to the sector leader it is today. Like all businesses, both new and well-established, we are constantly reviewing how we differentiate ourselves from our competitors. Entering awards to celebrate particular elements of our business and how we work has been of significant value to us in terms of our reputation.

Let’s take the City & Guilds Group Princess Royal Training Award, which we were thrilled to receive last year in acknowledgement of our annual ‘HackFu’ training event. This is an award to honour employers who have created outstanding training and skills development programmes which have resulted in exceptional commercial benefits.  Applying for this was a no brainer – we felt we were doing something quite unique in this area and wanted to benchmark this in the wider business world.

‘HackFu’ is an immersive training experience, filled with challenges designed around hacking, scripting, lock-picking, crypto and generally thinking outside the box. The event places participants in a live storyline where they work in teams, challenging their own knowledge and skill sets, and sharing tips and tricks to complete as many challenges as they can.

This kind of collaborative approach to training, which we also open up to a number of our sector competitors, is vital in an industry where staying on top of change matters. We know that in cyber security, everything goes out of date so quickly that a traditional course format would simply not be effective.

However, outcomes of this training are difficult to measure and to convey. The results vary for different participants and are a lot about feeling, so having the validation of an accreditation like this is a big thing for a company doing something a bit different.

We have found it really useful to have someone effectively saying not just to us, but to our industry more widely, ‘we know training, and we think what MWR is doing is right’. In an industry where there is a significant recruitment shortage and competition for skilled workers is strong, this message is really quite powerful.

Beyond this, the actual process of applying for the award was extremely valuable for us. It gave us an opportunity to take stock and properly appraise what we are doing and why it works, as well as look at what could be improved. So often, business owners and HR professionals are so heavily occupied with the day-to-day running of their organisation that we don’t get a chance to step back and think about the strengths and weaknesses of our approach. Yet this is not simply a nice-to-have.

The award submission process has actually served to help us develop our programme. We are now in a position to talk more confidently and comprehensively about our training offer, which has become renowned within the sector and increasingly helps us to attract and retain our talent. It has also helped us to develop our business offer; through being able to speak to our clients about the training event, we have subsequently received requests to provide similar offers for our clients and their own teams.

Today, 25 per cent of MWR’s new revenues come from international divisions led by individuals who have participated in HackFu events. It is for this reason that we view ‘HackFu’ as central to the success of our company more broadly.

The City & Guilds Group’s recognition of our company’s commitment to improving industry performance as well as our own, along with increasing the relevance of cyber security today, will play a central part in how we continue to position our offer and attract new talent. Awards matter – and it really is the taking part that counts.

Originally posted by Personnel Today: https://www.personneltoday.com/hr/applying-business-awards-worth-effort/

Other news stories

Something exciting is on its way to recipients

Something exciting is on its way to all recipients of the Princess Royal Training Awards. All of the team at the Princess Royal Training Awards hope they enjoy it! Find out more about all of the recipients in our Community of...

2018 recipients: Royal recognition for UK businesses upskilling their employees

We are happy to announce the names of 48 businesses commended by the 2018 Princess Royal Training Awards. The prestigious Awards honour UK companies including River Island, John Lewis, RBS, the Royal Air Force and GSK for their outstanding training and development...

A royal seal of approval for businesses that put employee development first

On Thursday 2 November, we celebrated 40 organisations who were recognised after being commended for their commitment to training and skills excellence by Her Royal Highness The Princess Royal at a ceremony at St James’s Palace in London. The Princess...

Using training to respond to new challenges

If 2017 taught us anything, it’s that none of us knows what the future holds. We can make as many predictions as we like, but the reality is that life will always throw the unexpected at us. That’s true on a personal level, but it will also sound familiar to anyone...

In the press: Master Innholders Aspiring Leaders Diploma honoured with Princess Training Award 2018

The Master Innholders Aspiring Leaders Diploma (MIALD) has been recognised by the 2018 Princess Royal Training Awards. Designed to develop management and leadership skills, the programme has been awarded for its commitment to training and the positive...

In the press: The Donkey Sanctuary receives royal recognition for employee training

The Donkey Sanctuary has been commended by Her Royal Highness The Princess Royal for its inspirational commitment to the learning and development of its staff. This is the second time the charity has received royal recognition for its work. It was among 48...

In the press: UKFast scoops major training and education award

Coud technology firm UKFast has been honoured with a prestigious Princess Royal Training Award. The Manchester-based company has been recognised for continuous outstanding dedication to bridging the digital skills gap and encouraging ongoing professional development....

In the press: 2018 recipients’ August news roundup

It has been a busy couple of weeks since we announced the 48 Princess Royal Training Awards recipients on HRH The Princess Royal's birthday. Since then the recipients have been featured in local and national news articles talking about their successful training...

New 2018 brochure

Our new brochure for 2018 explains more about the awards and highlights some of our outstanding recipients. It includes a note from The City and Guilds of London Institute president HRH The Princess Royal and case studies from 2017 recipients George at...

City & Guilds Group chief exec visits East Coast FM

Chris Jones, chief executive of the City & Guilds Group and Sally Eley, Director of Corporate Relations and leader of the Princess Royal Training Awards team visited 2017 award recipients East Coast FM last week. They were invited to take part in their morning chat...

Pin It on Pinterest

Share This